Zipcar: Revolutionizing Car Rentals? |
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» Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
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» Innovation and its impact on mature markets. Contents:
Keywords:Zipcar, Car rentals, Car sharing, Services marketing, Promotional strategy, Business model, Zipcard, Zipster, Zone marketing, Word-of-mouth marketing Zipcar: Revolutionizing Car Rentals? - Next Page>>
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